BlueTex

BlueTex

BlueTex

We scaled BlueTex from 33k/mo to $104k a month within 5 months, driving their profit from $7,986 to $24,821 through optimizations, split testing, and scaling objective based PPC campaigns.

Client

BlueTex

Category

Insulation services

Timeline

TBA

Service

Metal Building Insulation and Garage Door Insulation Kits

About Brand

BlueTex Insulation provides insulation on metal buildings of all types, from metal garages, workshops, barns to airplane hangars. Explore our products and services. Also, garage door insulation kits and vapor barrier tapes.

Problems

BlueTex faced several critical challenges that hindered its growth. The company didn’t understand the potential of Amazon, generating only $33,000 per month, and modest profits of just $7,986. Compounding these issues were underperforming marketing efforts and inefficient PPC campaigns, leading to suboptimal returns on investment and a poor use of their marketing budget.

BlueTex faced several critical challenges that hindered its growth. The company didn’t understand the potential of Amazon, generating only $33,000 per month, and modest profits of just $7,986. Compounding these issues were underperforming marketing efforts and inefficient PPC campaigns, leading to suboptimal returns on investment and a poor use of their marketing budget.

Solution&Results

By implementing strategic optimizations, split testing, and objective-based PPC campaigns, BlueTex transformed its performance significantly. Within six months, monthly sales grew from $33,000 to $104,000, and profits surged from $7,986 to $24,821, demonstrating the effectiveness of these targeted improvements in driving substantial and sustainable growth.

Problems

Problems

BlueTex faced several critical issues that hindered its growth. Initially, the company struggled with a low sales volume, generating only $33,000 per month. This limited sales performance was compounded by modest profit margins, with monthly profits at just $7,986. The company's marketing efforts were also underperforming, failing to drive significant growth. Additionally, their pay-per-click (PPC) campaigns were not optimized, leading to inefficient use of their marketing budget and suboptimal returns on investment.

Solution

Solution

By implementing strategic optimizations, split testing, and objective-based PPC campaigns, BlueTex transformed its performance significantly. Within six months, monthly sales grew from $33,000 to $104,000, and profits surged from $7,986 to $24,821, demonstrating the effectiveness of these targeted improvements in driving substantial and sustainable growth.